Some rather consume pre made material e.g. tv programmes than entertain themselves. Creativity isn’t something emphasised at school (unless of course it is art or similar) or actually generally in many places, or is that my feeling ? People need to be taught to think for themselves and form their own understanding of the world. It is important in life to create new original things and to bring a part of yourself to the things you do. Like in the way parts of your home may represent you or the art you make.
It’s not just creativity (bringing together different aspects and creating something new) but lack of activity. People prefer passiveness because it is easier for them. Also a fair number of people tend to follow the crowd i.e. act like sheep, but they compromise on their individuality. Is that what you want? A fake robotic like act for a life who parrots other people or those who act as “leaders” (not of the positive sense). And all the cattle like passivity makes you a target for/but also perhaps a result of the consumeristic society (actually maybe they just reinforce each other), well a target for companies looking to make money, they may not mean any harm but they will do there best to get people buying, I guess that is in fact related to how the current economic system works in some part.